Privacy, in plain language.
Last updated July 3, 2026. This covers the website (www.lilliapp.com). It's short because we collect little.
What we collect
Your email, if you give it to us. Joining the early-access list — on any page, including the free Schedule Builder — stores your email, the page you signed up from, and basic campaign attribution (UTM parameters and the referring site) so we know what brought you here. That's the whole record.
Anonymous usage analytics. We use privacy-respecting analytics to understand which pages people visit and which features of free tools get used. No advertising trackers, no cross-site tracking, no selling data — ever.
Schedules you build stay with you. The free Schedule Builder runs in your browser; schedules aren't stored on our servers. If you use the AI drafting mode, your project description is sent to our AI provider (Anthropic) to generate the draft and is handled under their data policies; we don't keep it.
Where it lives
Emails are stored in our database (hosted on Supabase). The site runs on Vercel; content is served from Sanity. These processors store data on our behalf and don't get to use it for themselves.
What we do with it
We email you about early access and, occasionally, about Lilli. Every email has an unsubscribe path — or just reply and a human will remove you.
Your choices
Want your email deleted, exported, or corrected? Write to hello@lilliapp.com and we'll do it. No forms, no waiting periods beyond what it takes us to read the message.
Changes
If our practices change, this page changes first, with a new date at the top.